It is exciting to think about how much the 2004 movie "Sean of the Dead" has had on the history of modern cinema. First of all, although the trio had previously collaborated on a show called Spaced, the film largely introduced us to the director Edgar Wright and the actors Simon Peggy and Nick Frost. Wright continued to produce the most exciting and innovative movies of his generation, such as "Scott Pilgrim Wars the World" and "Little Driver".

Pegg and Frost appear in such popular movies and shows, whether they appear together or separately, or even starting to list them (Star Trek, Attack on the Block, etc.) is stupid. Two equally beloved pseudo-sequels, Hot Fuzz and The World's End, appeared after the movie, and immediately set the standard for future genre mashups. However, without the help of their friends and San Diego Comic Con, none of this would have happened.

io9 is very pleased to provide an exclusive excerpt from Clark Collis's new book "You're Red", which is now available. Collis worked for Entertainment Weekly and not only talked to Wright, Peggy and Frost, but also talked to about 60 other people to delve into all aspects of Sean's origin, creation, and acceptance. In this excerpt, Collis writes how the entire film industry and an event at the San Diego Comic Con can lay the foundation for everything that is to come.

Corliss said: “One of the most surprising and pleasant things I learned while writing "You've Got Red on You" was that this very British film was released in the United States in September 2004. By the strong support of American filmmakers." io9 via email. "George A. Romero, the zombie king, gave Sean a thumbs up very early and provided quotes for the movie posters, as did Robert Rodriguez, Sam Remy and Quentin Tarantino. Hosted the screening of the film at his home. At the same time, the makeup effect legend and future executive producer of The Walking Dead, Greg Nicotro, and hotel director Eli Roth presented this at the 2004 San Diego Comic-Con. Support is provided by a movie, as shown in the following excerpt."

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The most important stop of the Sean of Death promotional tour is San Diego, where the city’s annual animation exhibition is held on the weekend of July 22-25. In the past few years, major film companies have begun to fully realize the display potential of the event. There are many upcoming works at the 2004 Comic Con, including Batman's Beginning, Alien vs. Predator, Robert Rodriguez's Sin City, and The Exorcist: The Beginning. Focus Features, which released "Shaun", has arranged for star Simon Page and director Edgar Wright to participate in Comic-Con and appear in the Shaun of the Dead group. "That was my first Comic-Con," Pegg said. "We have never seen anything like this. I remember walking into the main hall and saying, "Oh my God, this is a holy place for nerds. "We signed, and people came over to get autographs and stuff. I met Kelly Fisher. She was signing a contract, so I lined up to talk to her. It was great."

Focus decided to show the film in its entirety on Comic-Con, which is an unusual strategy released by major studios. "Comic-Con is an important part of our launch," said Adriene Bowles, then head of focus communications. "We know that it would be very challenging to go there without the power of a star. We [initially] only screened it once, and in the end we added two more screenings. For Edgar, it is really very difficult for us not to reject anyone. It’s important, so we keep increasing the screenings. This is extraordinary because we came in as an unknown number. They crowded the house and it just played on the roof." Wright recalled that the animation show was the whole A highlight of the Sean of Death experience. "This movie was completely killed at Comic-Con," he said. "Interestingly, Americans are more unscrupulous in their laughter. I remember Simon and I were standing aside after the introduction, looking at each other, fucking hell, they really liked it. They received a warm welcome every night. In one of the screenings, the enthusiastic Wright even indulged in a prop comedy. "Outside the movie theater, there is a huge cardboard cross promoting the prequel to the exorcist," the director said. "For one of the questions and answers, I came in with the Exorcist cross. It was huge, about 12 feet tall. It was just a lot of mischief."

Greg Nicotero (Greg Nicotero) participated in the screening with "Dawn of the Dead" star Ken Foree (Ken Foree), Peggy and Wright named Sean's workplace Foree Electric after him. Nicotero was very happy to meet the British couple and apologized for accidentally buying an unauthorized DVD of their movie. "I said,'Listen, guys, I like this movie,'" Nicotro said. "'I think it's very interesting and wonderful. I talked to George about it, but I was a little embarrassed to tell you that I didn't realize there was no official DVD version of this movie.' They were like, "Ah, don't Worry. "I told them,'Anything you need me to do to help promote this movie, [I will do].'"

Peggy and Wright participated in the cartoon show under the leadership of publicist Jeff Walker. "We quickly reached an agreement," Walker said. "We introduced them to the entire world of Comic-Con and vice versa. This is a love between fans and filmmakers that I have never seen before." The Sean of the Dead group was hosted by Walker and was held on Sunday afternoon 12.30 Held. "When we finished making this movie, the Comic-Con schedule for that year was full, and the only way we could get them to participate was on Sunday," Walker explained. "Traditionally, Sunday is not a very big group day at Comic-Con, but we have a lot of people." Group discussions can be very noisy occasionally. Once, Wright and Peggy were questioned by an audience member who complained that their movie was "completely plagiarizing the dawn of death." In fact, the questioner was Eli Roth, a close friend of Wright, the 32-year-old screenwriter and director was the writer of the 2003 horror film "House Fever," which tells the story of a group of friends infected with a meat-eating virus.

Wright met Rose at the Empire Awards in London in February, an annual event hosted by the film magazine of the same name. The American filmmaker was nominated for the Best Newcomer Award. "I really love him," Wright's Rose said. "We hit it off." Wright re-established contact with Rose during a trip to Los Angeles in May, and the two participated in the Saturn Awards, which honors science fiction, fantasy and horror movies. "I think of Edgar as my date," Rose said. "I haven't seen his movie, but I took him to the red carpet, and I thought,'He made the best new movie, and it's called "Sean of the Dead".' Edgar was just laughing. He was like ,'You haven't watched this movie! I thought,'Well, now you'd better show me this movie, it's better to be good.'"

Roth finally caught up with his new friend's film in a screening arranged by Cabin Fever's director agency CAA. "I like it," he said. "Edgar and Simon are very interesting and very smart. You can't underestimate Peter Serafinovic, he is a genius. He has never been mentioned in the combination, but he is indeed an important part of that team. The cast of that movie is very good. You think about the comedic geniuses of Peggy, Frost, Serafinovic and Edgar, and then you throw everyone else away. Lucy Davis . Bill Nye." Ross was particularly fascinated by the ending of the film when Sean visited Edd, the zombie in the shed, to play a video game. "It's very sweet, you are very emotional," the director said. "It feels like this is what Gen X would do if it encounters a full-scale zombie attack. You will have your roommate locked up to play video games. Of course. Why don't you? Now you have someone who can play games together. That's it. It's amazing."

Let me tell you, the first time I saw the dead Sean was at this San Diego Comic Con. And the audience I was in didn't know what they were doing. This movie is so fresh, so interesting, so surprisingly emotional, and it instantly feels like it has become everyone's favorite movie. I know that when I left San Diego that year, I advertised it to all my friends. I believe many others have done the same. The rest is history.

Read more in Clark Collis' "You Are Red" (available now).

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